Doe Deere’s Vegan Lipstick is All the Rage

In modern society, fashionistas are always on the lookout for a brand new, game-changing product to add to their makeup bag. Today, that product is Doe Deere’s vegan and cruelty-free lipstick. The consistency starts off very glossy, and then transforms into a matte without crumbling. This is one thing that makes it different from the […]

In modern society, fashionistas are always on the lookout for a brand new, game-changing product to add to their makeup bag. Today, that product is Doe Deere’s vegan and cruelty-free lipstick. The consistency starts off very glossy, and then transforms into a matte without crumbling. This is one thing that makes it different from the lipsticks that you have had in the past.

The creator of this delightful, new product is none other than Doe Deere. She founded the Lime Crime fashion line back in 2004. It started off as just a few articles of clothing, hand sewn and sold on eBay. Eventually, the brand moved on to the production of makeup in 2008.

Doe Deere is a ‘self-proclaimed rainbow unicorn’. She loves the idea of bright colors and spends a lot of time in front of a mirror, listening to The Beatles and applying makeup.

Doe Deere wakes up every morning at the perfect time without an alarm clock. She takes her time to curl her bright purple locks. While having breakfast, she might look through her emails and check Pinterest. She makes it a point to drink a full glass of water every morning. Doe, like many others, lives through her phone. She eventually makes her way to work after her calm mornings where things are a bit more hectic. At Lime Crime HQ, employees use her guidance on a consistent basis. She makes her way to marketing, social media, and all the other departments that need her help. Then, if she has time, she can brainstorm or work on other things.

In 2014, Lime Crime’s website was hacked. The motive of the hackers was to steal customer information. Doe felt responsible for this even though there was nothing she could have done. Despite this issue, she continued to push forward and make the website more stable by addressing the gaps in their system. Her persistence is one reason why the brand has found success. All Doe had before starting her brand was a passion, and she created something bigger through hard work and dedication. She is also currently working on a new vegan foundation for Lime Crime.

 

Lime Crime really represents female entrepreneurship at its finest.

 

For more details, visit www.doedeere.com.